SUNGAIT Sunglasses & The Downfall of Influencer Marketing

THANK YOU, SUNGAIT!

Sungait contacted us via email and asked if they could send us some sunglasses of our choosing to see if we liked them. Cool, eh?
We picked frames that look similar to shades we already have! Oskar owns a pair of RayBan Clubmasters that look like the ones I got from Sungait. Julia owns a pair of gold, round-framed RayBans, too, that look like one shades Oskar got from Sungait! We just love each other’s style enough to copy it for ourselves.
We were amazed at how fast the sunglasses came in the mail & couldn’t wait to try them on.
The packaging is super cool & sleek. They gave us a little metal screwdriver tool keychain for any tightening needs down the road, which we thought was so thorough & smart of them. They also gave us a dusting cloth for the lenses, a drawstring bag to store the glasses. & a plastic outer bag with a. ziplock on it.
We felt like it was Christmas opening the packaging to our brand new sunglasses! They sent them to us FREE, not even shipping was required of us. Just a post on social media.

GET SUNGAIT SUNGLASSES HERE

“Asking regular people without the biggest following in the world to market your sunglasses is genius.”

Keep reading to find this quote.

We think their method of marketing in this way is VERY smart. A lot of people start businesses & expect to have clients or customers automatically find their product appealing enough to purchase. This is not the truth.
Business persons need to realize that it’s our job to make our products or services desirable for our demographics. Not the customer’s.
Entrepreneurs, including ourselves, often times think that simply putting out a solid product or service is enough, that it speaks for itself, & the fact that the quality is there will send it flying off the shelves. This couldn’t be more untrue.
Not only marketing your product, but marketing it to your specific demographic & creating a small universe where your product or service is so desirable that your demographic feels like they not only want it, but they need it is the entrepreneur’s job.
This is the one of the most difficult tasks in business, especially for musicians, as you’re literally selling yourself & your THOUGHTS, which become your songs.
These are lessons that feel like they’ve been being drilled into our heads recently. We’re doing our best to try to get our name & our music out there. It is so difficult.
We admire Sungait’s drive. Asking regular people without the biggest following in the world to market your sunglasses is genius. We’re all pretty tired of influencers who live in some pretend fantasy world, where they just so happen to be “caught of guard” in every photo they post, looking fabulous, posed, & in full makeup. It’s just not real. Influencers are the new commercials. We’re honestly so turned off by it.
Out of being destitute for so long, we tried being “influencers” & making brand deals for a couple years through probably 2017-2019. Most of our content was photos instead of about our music & it just felt like we were shorting ourselves. It felt so fake.
Now that we’ve stopped trying SO hard, this brand came to us. What? We didn’t even seek them out. We thought that was pretty cool. Their shades are actually really high quality, too, & reasonable in pricing.
It’s refreshing to not be strangling ideas to death & trying to hard to make a buck or get stuff in return for selling our audience brand stuff.
We just want to play our music & be full-time musicians.
Won’t you please have a listen? OskarAndJulia.com/Music

LISTEN TO OSKAR & JULIA’S MUSIC HERE